Online Marketing
One Big Mistake in Direct Response Copywriting (That I keep seeing over, and over…)
Today, I’ll let you in on a little secret: I’m a copy hoarder. I save paper sales letters, landing page copy, and weekly sale emails almost on a daily basis. I gather up the very good, the very bad, and occasionally the very ugly. It doesn’t matter whether or not the actual items being sold…
Read MoreNew Service: HUB Marketing Research
Just a couple of weeks ago, I attended the HUB Expo in Austin to brush up on my procurement knowledge. I had a great time meeting other business owners and learning more about the opportunities for doing business with the State Texas. One presentation in particular stood out as being exceptionally worthwhile: Laura Cagle, the HUB Director…
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